By understanding the science behind clickbait, marketing and branding.

Clickbait headlines are frequently.

Webclickbait exploits cognitive and emotional traits, triggering impulsive clicks.

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Webclickbait works because it taps into our natural survival instincts and our innate curiosity.

Webclickbait employs sensationalist rhetoric to get clicks.

Situational factors, like mood and setting, can amplify a person's susceptibility.

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